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Oct 33 min read

isabel marant and the boho chic memo


(collage made by étoilé blog)


This post contains:

  1. A brief history of Isabel Marant

  2. How Isabel Marant has become the epitome of the French girl style

  3. Boho chic pieces for ya closet


 

  1. A brief history of Isabel Marant


Isabel Marant launched her eponymous brand in 1994 after studying fashion design and gaining experience at several prominent fashion houses. Initially, Marant began with knitwear and jersey-focused designs, but she quickly evolved into creating a full ready-to-wear collection. Her aesthetic, a blend of bohemian influences, Parisian nonchalance, and global references, stood out from other luxury brands, and she developed a cult following.

The brand broke through in the late 2000s, as the boho-chic trend gained momentum. Marant’s relaxed, yet sophisticated approach resonated with fashion insiders and the general public alike, earning her widespread popularity. Her designs, like slouchy, oversized sweaters, fringe boots, and peasant blouses, became a uniform for the cool, effortlessly stylish woman. By the mid-2010s, Isabel Marant reached mainstream popularity through the wedge sneaker, a huge sensation, and with the introduction of Isabel Marant Étoile, a more youthful, accessible take on the signature Marant style. Despite its rise in global recognition, Isabel Marant has remained grounded in its core ethos of effortless, wearable fashion that speaks to the everyday woman.


2000s-2010s Isabel Marant Runway Shows:



 

  1. How Isabel Marant has become the epitome of the French girl style


Unlike other mainstream ubiquitous luxury brands where clients are buying into an overt show of wealth, Isabel Marant is an aspirational yet attainable lifestyle built on subtlety and personality. It's appeal doesn't lie in logos, but in the confidence and aura it gives you. It's what the cool girls are wearing, the effortlessly chic girl that even wakes up pretty, the girl whose presence turns heads, the girl whose confidence you aspire to have, the girl who is approachable yet exclusive, the girl who doesn't seem to overthink her outfit but always looks put together, the girl with a strong sense of self and independence. People buy into the Isabel Marant lifestyle because it feels exclusive but not elitist. It’s for the girl who knows her worth without showing off. Isn't that who we all want to be anyways?


So how does Isabel Marant manage to do this?


Effortless Elegance:

Marant's designs consistently embody the idea of looking stylish without appearing to try too hard.

  • slouchy silhouettes

  • flowy dresses

  • oversized sweaters

  • effortlessly tailored pieces


Bohemian Influence

Drawing inspiration from global cultures and bohemian aesthetics with the simplicity of Parisian tailoring, Marant creates an unique, yet cohesive look that feels modern and wearable.

  • ethnic prints

  • fringes

  • embroidery

  • layered fabrics


Signature Pieces:

Key items in her collections have become wardrobe staples for those wanting aspiring for the effortless Parisian style. These signature pieces give her fans a go-to look that feels timeless yet trendsetting.

  • wedge sneaker

  • suede knee length boots

  • flowy blouses


Understated Coolness:

The je ne sais quoi element of Marant's brand lies in her ability to design clothing that feels both aspirational and attainable. Her clothes don't scream for attention but make a quiet statement of personal style


Versatility:

Marant’s pieces can be dressed up or down, mirroring the approach to life in Paris, where style is expected to be adaptable yet consistent, regardless of the occasion.

  • casual coffee run to formal events

  • any age range (Marant said in an interview she appeals to "the mother, the daughter, and the grandmother")

  • perfect on the go looks


Recent runway looks:




 

  1. Boho chic pieces


I've included my favorite boho chic clothing, many are from Isabel Marant but some arent! Hope you find a new fav piece for your closet!


Hanne Bloch



Isabel Marant




Aje





Isabel Marant




Isabel Marant




Ganni






Tom Ford




Isabel Marant




Andres Otalora




Zimmermann




Victoria Beckham



Isabel Marant




Zara




Chloe




Isabel Marant




Isabel Marant





Isabel Marant


Isabel Marant



 

Conclusion


Isabel Marant is one of very few brands that truly speaks to me! It's stylish on the runway, yet not so inaccessible that critics are debating over interpretations of the collections. Marant shows present practical outfits and every look makes you think, "Wow I could totally wear that to this-and-this occasion"!


Isabel Marant is my muse for all my outfits, after all, I am the No. 1 Isabel Marant fan (real ones know!)...


stay stellar 🌟


Comments

I'm Emily, welcome to étoilé! I'm obsessed with fashion, shopping, and design as you can probably tell! On my blog you'll find outfit inspo, my favorite brands and influencers, clothing trends, brand/product reviews, and more. stay stellar 

About étoilé
 

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